First Look – Measuring the Effectiveness of Brand Advertising Campaigns on Instagram -
Instagram offers brands the ability to say hello.
Smart brands will extend the Instagram experience, allowing people to be a part of each occasion as they comment and “love-up” the content. How? Respond
We introduced ads on Instagram on November 1 and today we’re sharing results from some of our first sponsored campaigns in the home feed on mobile.
Ads on Instagram are designed to support brands focused on reaching large audiences with memorable, high quality content. We think this aligns with…
41% of U.S. Consumers willing to make a Pri-vestment - @eMarketer
Despite expressing an unprecedented commitment to direct customer influence on their business decisions and operations, one-third of CEOs worry that the rest of the C-suite is out of touch with customers, according to a new IBM (NYSE: IBM) study.
Collaboration and Co-Creation…the future of business is 1to1.
Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and shopping.
Mobile ads have to be worth it. In mobile there are no second chances.
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.
Key excerpt: Privacy-friendly brokers of matching the data of publishers’ logged-in ad impressions against shifts in behavior in sales.
Privacy and opt-outs are paramount to the success of these programs, setting the foundation for evaluating the impact of ad spend using mechanisms previously unavailable to advertisers.
Instagram Blog: Announcing Instagram 4.1 -
A little over a month ago we launched Video on Instagram, and today we’re happy to bring you our next major app update. We’ve included a few of the most requested features and added something special as well. Here’s what you’ll find in Instagram 4.1:
Import Video from Library
Detroit, birthplace of the U.S. auto industry and once the country’s fourth-largest city, is mounting a comeback after decades of decline. — Detroit 2.0: Can Startups Lead the Motor City’s Comeback Charge?