May 2013
5 posts
Kantar - The world's most chosen brand
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Coca-Cola tops a new global ranking of the most chosen FMCG brands Deanna Lawrence’s insight: @Coca-Cola… leads the way for FMCG brands See on kantar.com
Harley-Davidson Relies on Social Crowdsourcing for...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Deanna Lawrence’s insight: Moving Closer to Customers… See on beet.tv
GM Channels Google, Facebook and eBay With New...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration End to IT outsourcing gave the automaker a chance to benchmark the best in the world at managing huge amounts of data See on forbes.com
ESPN and Twitter widen their deal for in-tweet...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Twitter would really, really like to make ad-driven TV experiences central parts of its service, and it just confirmed that laser-like focus through an Deanna Lawrence’s insight: More connected viewing! See on engadget.com
Introducing Photos of You
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Today, we’re excited to introduce Photos of You and bring you a new way to share and discover stories on Instagram. When you upload a photo to Instagram, you’re… Deanna Lawrence’s insight: Add people, places and more to photos… See on vimeo.com
April 2013
16 posts
Twitter Ads Are Finally Available To All US...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration After three years of slow roll outs and testing with specific partners, Twitter’s Senior Director of Product for Revenue Kevin Weil just announced the general availability of its advertising options for all US business. Deanna Lawrence’s insight: Twitter Ads… Mobile local ads will certainly create...
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Listen
Architizer Blog » Not Just The Motor City:... →
So impressive…hopeful. Love #Detroit
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Global Information Technology Report 2013
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration http://www.weforum.org/ Over the past decade, The Global Information Technology Report series, has become the most comprehensive and respected international … Deanna Lawrence’s insight: ICT readiness.. See on youtube.com
Global Information Technology Report 2013
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration http://www.weforum.org/ Over the past decade, The Global Information Technology Report series, has become the most comprehensive and respected international … See on youtube.com
What Do Marketers Want From Big Data? - eMarketer
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Marketers overwhelmingly see Big Data as an opportunity, even if its proliferation is also causing a fair bit of head-scratching. Deanna Lawrence’s insight: Six out of ten marketers hoping to harness big data…getting closer See on emarketer.com
Google Fiber is coming to Austin, Texas
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Google Fiber is excited to announce that its next city is Austin, Texas. Leaders from around the city are excited about the possibilities and impact that 100… See on youtube.com
Twitter / CapitalOne: #Louisville fans, tired of...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Deanna Lawrence’s insight: Love this example of real-time. Enable fans to play a role! See on twitter.com
CIC China Social Media Landscape 2013 | China IWOM...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Deanna Lawrence’s insight: Paying close attention to social media China is more important than ever. This explores the adoption and the shift of social media at rapid pace. See on seeisee.com
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How P&G Presents Data to Decision-Makers
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration When it comes to data visualization, it’s not how creative you are, but how common. Deanna Lawrence’s insight: How decision making motivates action at P&G…Data See on blogs.hbr.org
Wendy’s propels brand with incentivized mobile,...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Wendy’s is enticing consumers to learn more about its new Flatbread Grilled Chicken sandwich and connect with the brand on Twitter through an interactive mobile social campaign. Deanna Lawrence’s insight: Wendy’s “Mobile First” connections that bring people into the process. See on...
Facebook announcement
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Zuck says there are NO ads on HOME yet- but in the future it might include more ad content. $FB Deanna Lawrence’s insight: More open and connected…via Facebook See on live.reuters.com
New Study Confirms Correlation Between Twitter and...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Deanna Lawrence’s insight: Yes, viewing is a social thing. “According to the Nielsen study… for premiere episodes, an 8.5% increase in Twitter volume is associated with a 1% increase in TV program ratings for 18-34 year olds” See on nielsen.com
March 2013
37 posts
HubSpot's Awesome Presentation Shows How To Create...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Most companies operate like they did 50 years ago. ; See on businessinsider.com
Google's Full Value of Mobile
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Discover five new ways customers are using their smartphones to buy and what they’re worth to your business. Deanna Lawrence’s insight: Meaningful mobile insight! See on howtogomo.com
Twitter / mang0ld: The tweaser....
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Deanna Lawrence’s insight: Smart use of Vine! See on twitter.com
Most Innovative Companies 2013
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Stories tagged with Most Innovative Companies 2013 Deanna Lawrence’s insight: |Secret: Enable people to be part of the process, Support Connections, Listen, and Learn. See on fastcompany.com
Realeyes raises $3.2m in funding to boost its...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Realeyes, a Boston, Massachusetts-based technology company that uses ‘computer vision’ to read people’s faces and to measure what emotions they’re feeling, has secured $3.2 million … Deanna Lawrence’s insight: The importance of “emotion” See on thenextweb.com
Internet Census 2012
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Deanna Lawrence’s insight: 460 million IP addresses on WorldMap…connected See on internetcensus2012.bitbucket.org
Cisco - Tomorrow Starts Here
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration More than 99% of things in the physical world are still asleep. The Internet of Everything will wake up everything you can imagine. Deanna Lawrence’s insight: Amazing…connected. I hope tomorrow comes soon! See on cisco.com
Buzzworthy: Social at the Heart Creates Impact
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Coca-Cola’s Wendy Clark addresses buzzworthy benefits of social media within integrated marketing campaigns. Deanna Lawrence’s insight: “It’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates...
Apple bets augmented reality will drive next wave...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences. See on mobilemarketer.com
Buzzworthy: Social at the Heart Creates Impact
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Coca-Cola’s Wendy Clark addresses buzzworthy benefits of social media within integrated marketing campaigns. See on coca-colacompany.com
YouTube breaks records with 1 billion monthly...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration If the video hosting service were a country, it would be the third largest in the world after China and India. Read this article by Dara Kerr on CNET News. Deanna Lawrence’s insight: A total of 4 billion hours of YouTube per month. A number to take serious, 1 Billion monthly users. See on news.cnet.com
TEDx Playlist: A Primer on Positive Disruption
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration I love the foundation’s continuing partnership with TEDx to host global TEDxChange events. See on impatientoptimists.org
Coca-Cola Sees No Sales Impact From Online Buzz;...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration coca-cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as tv. Deanna Lawrence’s insight: I am really worried about how this article with trend with traditional thinkers. I think this is a plea for better measurement! We need to consider the advantages...
Twitter Now Lets Its Self-Service Advertisers...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. See on techcrunch.com
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Oh, How Pinteresting! More Ways to Discover What... →
pinterblog:
In January, we asked a small group of pinners to test a new look designed to make discovering things on Pinterest easier. Since then, we’ve talked to some of these folks, analyzed their feedback, and made a few changes.
Today, we’re thrilled to start sharing the new look with everyone. You…
CMO Survey: Latest Results | The CMO Survey
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Latest CMO Survey results: highlights presentation and in-depth reports See on cmosurvey.org
YouTube One Channel
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration To learn more about YouTube One Channel visit: http://www.youtube.com/onechannel Deanna Lawrence’s insight: Pay attention! YouTube extends your brand in ways no other channel can. See on youtube.com
Traditional Media Ad Spend Dips Lower as More...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Marketers see digital as the future, and expect digital ad spending to grow over the next year as traditional media ad spending declines. Business-to-consumer (B2C) marketing will command the largest chunk of company revenues, according to marketers. Deanna Lawrence’s insight: Digital mktg investments will...
B2B's Digital Evolution | Think with Google
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration In partnership with Google, CEB set out to learn what leading B2B marketing teams are doing differently to thrive in a world where customers learn on their own. Deanna Lawrence’s insight: 57%—that’s how far through making a purchase decision the average business-to-business buyer is before he/she engages a...
Augmented aisles: the online invasion of the high...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration From biometric sensors to magic mirrors, retailers could be innovating like never before, say Chris Withers and Dario De Judicibus See on guardian.co.uk
How should web analytics tools be used to measure...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Web analytics is essential for measuring and optimising paid search campaigns, and being able to extract the rind kind of data to improve your campaigns. Deanna Lawrence’s insight: In the absence of paid social media benchmarks. Consider brand specific benchmarks. See on econsultancy.com
United Nations and #CSW57 on Vine
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Even the United Nations are at it! They took to Vine to showcase the Commission on the Status of Women which is held between 4-15 March at #UNHQ. Deanna Lawrence’s insight: The United Nations via Vine! See on blog.brandsonvine.com
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Digital Lab Live’s 2013 SXSW Coverage: 10 SXSWi... →
digitallablive:
By Grace Chang
Sure, everyone’s buzzing about SXSW—so are we, which is why we’re covering it live for all of you. There are also a ton of startups that will be at SXSWi that are being buzzed about, and many lists of said startups floating around the Internet. So we at the Digital Lab have…
Super brillant ideas!
Maersk Line in social media :: A case video
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Vimeo is the home for high-quality videos and the people who love them. Deanna Lawrence’s insight: The ideal example of B2B in real-time media. This is why “connections” work and how! See on vimeo.com
Online Retailers Move Past Discounts to Earn...
See on Scoop.it - Trends: Mobile, New Media, Market Research and Collaboration Retailers often equate loyalty programs with discounts, but there is a deeper connection companies can form with their customers to turn them into repeat buyers, as well as evangelizers of the brand. Deanna Lawrence’s insight: Love this study! Reciprocal dialogues form connections…they support loyalty and...
