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Despite expressing an unprecedented commitment to direct customer influence on their business decisions and operations, one-third of CEOs worry that the rest of the C-suite is out of touch with customers, according to a new IBM (NYSE: IBM) study.
Collaboration and Co-Creation…the future of business is 1to1.
See on www-03.ibm.com
Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and shopping.
Mobile ads have to be worth it. In mobile there are no second chances.
See on adweek.com
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.
Key excerpt: Privacy-friendly brokers of matching the data of publishers’ logged-in ad impressions against shifts in behavior in sales.
Privacy and opt-outs are paramount to the success of these programs, setting the foundation for evaluating the impact of ad spend using mechanisms previously unavailable to advertisers.
See on techcrunch.com